The name
Overall
The product, company, and agent share one name. One capital letter. No abbreviation, variation, or character name.
The Overall brand
One brand. One mark. One presence.
Overall brings one name, one compact mark, and one living presence together. A brand system built to be unmistakable — without pretending to be a person or proof of the work.
Official composition
OverallThe name
The mark
The presence
Three elements. One identity. The mark comes from the mascot; the mascot gets no separate name and no separate logo.
The brand system
Three roles. One identity.
Each element works at a different scale. They are not competing marks, and they are not interchangeable.
The mark
The front-facing form
The compact form identifies Overall in navigation, an avatar, a favicon, or anywhere the name is already visible.
The presence
The mascot
The full silhouette makes listening, working, waiting, and stopping visible. It supports the product without becoming a separate character.
The story of a presence
It started with silence.
You hand over something that matters. The screen stays still. And the same question surfaces: is Overall listening, working, waiting — or has it stopped?
We did not want to fill that silence with noise. We wanted to give it a signal.
The silence
An agent’s work is invisible. Between a request and a response, one second is enough to wonder whether it is listening, working, or has stopped.
The choice
We wanted no robot, human face, or spectacle. Just one imperfect shape, two eyes, and enough movement to make invisible work perceptible.
The promise
The same presence moves through every moment, signals what changed, then returns to calm. It never asks for more attention than the work itself.
BLUEPRINT / 00
Not a character. A presence.
Before it was a mascot, it was a constraint: be visible without getting in the way of the work.
Every choice removes noise, leaving the eyes, rhythm, and context to tell the rest of the story.
FORM / STUDY1:1 SCALE
01PASS / 01
The gesture
A soft contour, almost drawn in one motion. No face. No accessories.
FORM / STUDY1:1 SCALE
02PASS / 02
The volume
A deliberately imperfect circle, low and wide. Familiar, calm, and unmistakably Overall.
FORM / STUDY1:1 SCALE
03PASS / 03
The gaze
Two white markers are enough. Their movement carries attention, doubt, and curiosity.
FORM / STUDY1:1 SCALE
04PASS / 04
The signal
The drawing becomes a presence: one minimal body, short movements, and a return to calm.
PRIMARY CONSTRAINTA readable presence. Never a manufactured personality.
The primary signature
Mark first. Name second.
Use this composition the first time Overall appears. The name remains live text: no custom lettering and no decorative effects.
Light background
Overall
Dark background
Overall
24 px
Minimum signature height
16 px
Minimum mark size
½ mark
Clear space on every side
Color and typography
Neutral. Until it matters.
System sans serif. Regular to medium weight. An almost monochrome palette. Blue belongs to functional states, never decoration.
Overall Black
#000000
Warm canvas
#FAFAFA
Raised
#FFFFFF
Signal
#3178FE
Overall
Compact headlines. Direct language. No decorative type effects. Uppercase belongs to small labels, not primary messages.
The mascot
Four moments. One body.
Its round, deliberately imperfect silhouette never changes proportions. Gaze, orientation, and rhythm are enough to make each state readable.
01Listen
Listen
It leans in without changing its silhouette. The eyes open wider, making attention immediately visible.
02Work
Work
Its gaze shifts and its movement becomes more active while a response takes shape.
03Wait
Wait
It breathes and blinks without asking for your attention.
04Stop
Stop
Its silhouette stays intact while its eyes become two lines. The stop is deliberate, clear, and readable without alarm.
Animation and expression support the words. They never replace an accessible state, proof, decision, or alert.
The language
Fifteen expressions. No invented emotion.
Overall does not pretend to feel. The mascot communicates the function of a response: exploring, analyzing, confirming, correcting, checking, surfacing the unexpected, or showing that work cannot continue.
Curiosity
It tilts and briefly looks around when information deserves exploration.
Every expression returns to attentive waiting. When reduced motion is enabled, the mascot stays still.
An honest presence
A useful signal. Never proof.
A brand grows stronger when its promise stays true. The mascot helps people read a moment; it never turns that moment into certainty.
What it shows
- A conversation state
- The function of a response
- A change that deserves attention
What it does not prove
- That the model feels emotion
- That a response is necessarily correct
- That an action was authorized or executed
Beyond the interface
Made to live. Built to belong.
The same restraint carries into the physical world. A mark on an object should feel discovered, not advertised — quiet enough for the room, distinct enough to be remembered.
External use
The right asset. At the right moment.
Website, presentation, or document
Overall signature
Use the mark with the name on first appearance. Use the mark alone only while the context remains explicit.
Social profile, favicon, or small icon
Mark only
Use the static front-facing version. Keep the Overall name in the title, profile, or adjacent copy.
Editorial, press, or partner use
Overall signature
Preserve clear space and give it equal visual weight. Never imply an endorsement or partnership that does not exist.
Illustration, video, or demo
Mascot
Use it to make a work state visible. Always pair it with text when that state has a consequence for someone.
Do
- Keep the original black, white, and proportions.
- Use the full signature at first contact.
- Keep clear space equal to half the mark’s height.
- Present the mascot as a product signal, not a person.
Don’t
- Stretch, flatten, skew, or redraw the silhouette.
- Add a mouth, limbs, accessories, or a character name.
- Use signal blue as a decorative brand color.
- Treat an expression as proof of execution, accuracy, or authorization.
Co-branding
Let every brand remain itself.
Separate signatures with space or a neutral rule. Never place the Overall mark inside another logo or change its scale to imply a stronger relationship than the real one.
Overall
Partner brandOfficial resources
Master files. Nothing redrawn.
For press, campaign, or partner use not covered here, request approval before publication.
Both PNG signatures place the front-facing mascot before the Overall name. They have a transparent 4500 × 5400 px canvas at 300 DPI, ready to drag into a merchandise editor.
These assets remain the property of Overall Labs. Their availability permits use that follows these guidelines; it does not transfer ownership or imply endorsement.